Tag: Print

4 Reasons Why Variable Data and Personalization Lead to Higher Response Rates

Personalization is one ingredient in direct marketing that has demonstrated, time and time again, a higher return on investment. Personalized variable data on a printed piece allows you to speak directly to the recipient, addressing their specific interests and needs. Speaking directly to an individual instead of the masses tends to lead to a higher…
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Aaaahhh Valentine’s Day

Thankfully, my mom did not win the name argument when I was born so I escaped being named Valentina! I can distinctly remember the year that I threw a little bratty fit and informed my parents that I did not want a heart shaped, pink and red cake anymore. I have often suffered through the…
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I Can, You Can, We Can

Today many craft breweries – in hopes of expansion and additional revenue streams – have begun distributing their products to be sold in retail stores. Many have turned to bottling their beers. But canning is coming along quickly. And if Andrew McLean and Scott Richards have anything to say about it, canned beer couldn’t overtake…
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Mossberg & Company Hiring: Full Time Production Planner

Mossberg & Company JOB POSTING TITLE: Production Planner        REPORTS TO: Customer   Service Manager DEPARTMENT: Sales & Marketing STATUS: Full Time   Classification: Non-Exempt   DIRECT REPORTS: None _____________________________________________________________________________________ PURPOSE OF THE JOB: Plans and manages production schedules to ensure 100% on-time delivery of all customer orders.   All employees of Mossberg and company are…
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Electronic vs. Print—Is it Better to “Go Paperless”?

What’s the motivation? Doing the right thing is still a good motivator, but a growing number of companies are finding benefits they never expected: becoming an industry leader, gaining recognition, and deepening relationships with employees, suppliers and customers. One of the biggest motivators is still the bottom line. Due to the high use of paper,…
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