Author: Katie Coughlin

6 Trends in Print: How Differentiated Products are Making a Difference for Today’s Marketing Leaders

Interactive Direct Marketing [su_column]Direct marketing is all about connecting with your target audience in a real way. Think of how many admission brochures high school students receive from colleges. Grabbing the attention of the tops scholars in the country isn’t easy. This creative brochure, created by the University of Notre Dame, is unique in that it…
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How do You Communicate with Your Customers Today?

It is no surprise that today’s buyers are overexposed and tough to reach. There are more media options available to consumers and more businesses competing for limited attention spans. Social platforms are a great place for brands to communicate with their customers and vice versa but what about phone calls or visiting in person? Interacting…
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Mossberg & Company Hiring Offset Press 2nd Operator

  TITLE: Offset Press 2nd Operator DEPARTMENT:   Press Room                         REPORTS TO: Print Operations Manager BACKS UP: STATUS: Full Time CLASSIFICATION: Non-Exempt   BACKED UP BY: Head Pressman     PURPOSE OF THE JOB: Responsible for performing quality of work and efficient operation of the press. Performs preventative maintenance, and ensures the press is…
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Mossberg & Company Hiring: Offset Press Operator

JOB DESCRIPTION  TITLE: Offset Press OperatorDEPARTMENT:   Press Room                         REPORTS TO: Print Operations Manager BACKS UP: STATUS: Full TimeCLASSIFICATION: Non-Exempt  BACKED UP BY:     DIRECT REPORTS: 2nd Press Operator PURPOSE OF THE JOB: Responsible for the quality of work and efficient operation of the press. Performs preventative maintenance, and ensures the press is…
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4 Reasons Why Variable Data and Personalization Lead to Higher Response Rates

Personalization is one ingredient in direct marketing that has demonstrated, time and time again, a higher return on investment. Personalized variable data on a printed piece allows you to speak directly to the recipient, addressing their specific interests and needs. Speaking directly to an individual instead of the masses tends to lead to a higher…
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Mossberg & Company Hiring: Pre-Media Technician

PURPOSE OF THE JOB: Electronically assembles page elements for output. They review the layout, text, and graphic images, build the file according to the layout, and prepare the files for output. PERFORMANCE EXPECTATIONS: All employees of Mossberg & Company are expected to conduct themselves in accordance with the Mossberg Core Values and Mission Statement at…
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Digital Print – A Packaging Design Revolution

Recent innovations in digital print are helping to save time, labor and waste in the creation of packaging. Package designers are beginning to realize that they have the option to produce short-run, promotional package designs and realistic prototypes on digital equipment. As such, the packaging market is currently experiencing a package design revolution. There are…
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The Growth of the Private Label

[su_column size=”1/3″][/su_column]Frozen vegetables, canned foods, light bulbs, trash bags, and allergy medicine all have one thing in common – you can find all of these products on the shelf at the grocery store under a generic store-brand. No matter what product, nationally recognized name brands tend to cost more than their generic “store-brand” or “private…
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In The Ink With Mark Alstott – Shrink Sleeve Labeled Cans

Check out our latest Vlog where Mark Alstott chats about our newest equipment and why cans are making a comeback in the craft brew industry: