6 Trends in Print: How Differentiated Products are Making a Difference for Today’s Marketing Leaders

6 Trends in Print: How Differentiated Products are Making a Difference for Today’s Marketing Leaders

Interactive Direct Marketing

[su_column]Direct marketing is all about connecting with your target audience in a real way. Think of how many admission brochures high school students receive from colleges. Grabbing the attention of the tops scholars in the country isn’t easy. This creative brochure, created by the University of Notre Dame, is unique in that it is completely interactive. It is actually a puzzle. They took the brochure one step further and even included a social media campaign – “post a photo of your completed puzzle here” (it is a lot harder than it looks, trust me).[/su_column]

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Personalized/Customized

[su_column]There are plenty of opportunities to get personal with print. Print allows you the ability to put something tangible in your target audience’s hands, something that they can share with their friends and family members. In this example, customized or personalized beer cans for a special event! [/su_column]

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Large Images

[su_column]Large images are already a huge trend in websites, now the trend is making its way into print. High quality photography and illustrations are to thank. More designers are using images to engage more with users and illustrate the message they are trying to convey. [/su_column]

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Die Cut

[su_column]Die cuts add eye-catching details to a standard brochure. The shapes for die cutting are nearly limitless – circles, squares, holes, stair stepped, rounded corners, curves – almost anything is possible! Making a decision on which product to pick up depends heavily on shape, color and content. In this case having a brochure that is shaped differently from the others makes it stand out above the rest. [/su_column]

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Texture

[su_column]Think of all the different textures you encounter in your every day life. Texture can help create a particular feeling or mood. In printed pieces, texture can add dimension and richness. There are two types of texture. The first, tactile texture – something that can be felt – think about the different pieces of paper you have handled. A piece of copy paper feels extremely different then a store bought birthday card. A soft touch stock feels different from a linen stock. The second, visual texture, is used to create the illusion of texture on a printed piece. Biomet’s minimalistic, sleek design with strike through varnish creates a texture of its own.

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Promotional Packaging

[su_column]Savvy marketers are now using interactive design elements to encourage their audiences to click, scroll, and share through social media. Additonally their aim is to drive consumers to their website. Putting users in control of their own journey allows them to have the best experience possible. In this example promotional product samples are sent to very specific target audiences. A positive social media post such as “I tried it and really liked it.” can be directly linked to an increase in brand awareness, market share and ultimately sales! [/su_column]

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