Category: Blog

Graphic Excellence Awards – Best of Indiana

Each year, the Great Lakes Graphics Association’s Graphics Excellence Awards (GEA) program recognizes companies through Illinois, Indiana and Wisconsin for the superb craftsmanship in the design, creation and production of top-quality printed material they produce for their customers. Mossberg & Company was especially honored to be chosen as Best of Category, Best of Division and…
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In The Ink: Influenster

Are you an Influenster? Mark Alstott, Director of Business Development, talks about how the product gets to your door in the latest In The Ink Vlog!

Mossberg & Company Spring Event

Have you heard about Mossberg & Company’s Spring Event? Join us at Mossberg & Company’s Spring event all about marketing to millennials and engaging direct mail!    Event Details: Date: Wednesday, April 20, 2016 Time: 11:00am to 2:00pm Place: Morris Inn on Notre Dame’s Campus Guest Speaker: Trish Witkowski, Fold Factory Location: Morris Inn 130…
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Digital vs. Conventional Flexographic Labels

  Digital Labels: Digital printing presses deposit toner onto the substrate. Toner does not permeate the substrate, but instead forms a thin layer on the surface using a heat application process. Fast turn around and flexibility By avoiding the standard printing plates and advanced setup required with the conventional flexographic printing process, the digital label…
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Community Involvement: A Valentine’s Day Care Package

  This year our Charitable Donations team selected River View Assisted Living to send a Valentine care package to. The valentines were distributed to each department and everyone was asked to sign cards wishing a Happy Valentine’s Day to the residents. Through the funds collected by our Charitable Donations Team we were able to purchase…
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6 Trends in Print: How Differentiated Products are Making a Difference for Today’s Marketing Leaders

Interactive Direct Marketing [su_column]Direct marketing is all about connecting with your target audience in a real way. Think of how many admission brochures high school students receive from colleges. Grabbing the attention of the tops scholars in the country isn’t easy. This creative brochure, created by the University of Notre Dame, is unique in that it…
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How do You Communicate with Your Customers Today?

It is no surprise that today’s buyers are overexposed and tough to reach. There are more media options available to consumers and more businesses competing for limited attention spans. Social platforms are a great place for brands to communicate with their customers and vice versa but what about phone calls or visiting in person? Interacting…
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4 Reasons Why Variable Data and Personalization Lead to Higher Response Rates

Personalization is one ingredient in direct marketing that has demonstrated, time and time again, a higher return on investment. Personalized variable data on a printed piece allows you to speak directly to the recipient, addressing their specific interests and needs. Speaking directly to an individual instead of the masses tends to lead to a higher…
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Digital Print – A Packaging Design Revolution

Recent innovations in digital print are helping to save time, labor and waste in the creation of packaging. Package designers are beginning to realize that they have the option to produce short-run, promotional package designs and realistic prototypes on digital equipment. As such, the packaging market is currently experiencing a package design revolution. There are…
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The Growth of the Private Label

[su_column size=”1/3″][/su_column]Frozen vegetables, canned foods, light bulbs, trash bags, and allergy medicine all have one thing in common – you can find all of these products on the shelf at the grocery store under a generic store-brand. No matter what product, nationally recognized name brands tend to cost more than their generic “store-brand” or “private…
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