The Importance of Point of Purchase Print

The Importance of Point of Purchase Print

The retail point of purchase represents the time and place at which all the elements of the sale—the consumer, the money, and the product—come together. By using various communication tools, including displays, packaging, sales promotions, in-store advertising, and salespeople, at the point of purchase (POP), the marketer hopes to influence the consumer’s buying decision. Harvard Business Review

What is the main goal of POP marketing? Drive more sales. How do we do that? Stand out amongst the competition, show the product value and keep the same message across several platforms.

Well-designed displays respond to the needs of both the retailer and the consumer. The display grabs the consumer’s attention, facilitates product inspection, informs and entertains, and simulates unplanned expenditures. For retailers it increases the in-store decision rate.

PressSense

 

Featured product: You want your products to stand out and shine, especially where it counts – on the store floor. PressSense Krystal Krome Blackout film is specifically designed for performance on appliances and glass surfaces. It is a one-sided, highly printable film with a mirror-like surface and a black back that hides the decal from the opposite side. No more glaring white label image on the back of your appliance or glass window. Not to mention, Krasyal Krome Blackout film is easy to apply in-line, won’t scratch or mar and leaves no sticky residue. This will help to keep your product in perfect condition.

 

To learn more about better marketing at the Point of Purchase check out: Harvard Business Review

 

Leave a Reply

Your email address will not be published. Required fields are marked *