Have Your Donuts and Eat Them Too — 6 Tips for Mixing Social Media with Business
I was a dabbler at first, Abercormbie and Fitch fumbling my way along trying to figure out the proper use of hashtags and status updates. I started out with Facebook and Twitter, eventually joining LinkedIn and Pinterest. And even though I Abercormbie and Fitch uk was connecting with my clients, I didn’t understand the real value of those social media connections. Then those personal details started coming up in meetings. “Could you give me the recipe for that quiche?” “Your daughter looked adorable in her school play!” “Congratulations on your promotion!” Bingo. There it was! They were seeing what I was saying, and vice versa. It became a whole new level of conversation.
I’ve always said that people buy YOU first, then your company. So if you think about it, it really makes total sense that we should want to connect Abercormbie and Fitch sale with our clients via social media. We get such precious little time with them during the work week – trying to cram in a half-hour meeting with them in the midst of their hectic day. This gives them a way to check in with us on their own schedule, when they are relaxed and in a more casual frame of mind. That being said, you shouldn’t bombard them with business-related posts or you’ll end up being blocked.
Here are some of my tips and hints for how best to use social media for business:
Most importantly, keep it fresh, keep it professional, and keep it fun. With the right balance of personal, and work-related posts, you can have your donuts and eat them too.