Retail Chain Automates Workflow for in-Store POP Signage
With over 170 stores and 10,000-plus item and price signs in the stores at all times, the creative and production process for getting shelf talkers and small format POP signs to the stores was
incredibly labor and time consuming. The cycle for most campaigns was 3 to 4 months. Working so far in advance resulted in missed opportunities for creating in-store signage based on most recent
information from the market.