Month: October 2016

Print Buying: It’s More Than Just Price

At one point or another, everyone has struggled with a buying decision when comparison-shopping where price versus quality will leave you contemplating a decision. Do you want the $100 clothing item that will last you six years or the $20 clothing item that will last two months? Make sure you are judging quotes by comparing…
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The Importance of Point of Purchase Print

The retail point of purchase represents the time and place at which all the elements of the sale—the consumer, the money, and the product—come together. By using various communication tools, including displays, packaging, sales promotions, in-store advertising, and salespeople, at the point of purchase (POP), the marketer hopes to influence the consumer’s buying decision. Harvard Business…
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