Manufacturer Launches Fulfillment of On-line Ordering in Less than 30 Days

A large boot manufacturer wanted to make their product directly available to the customer in addition to selling through specialty retailers and retail web sites. The manufacturer wanted an e-commerce site where customers could view their entire product line, order and receive the boots directly from the company. After creating the storefront application and OMS/WMS system, they needed a fulfillment system with speed and accuracy. The manufacturer’s warehouse was large and set up to accommodate full skid shipments to their retail partners. Small orders to individual customers was not something they were ready to do. And of course, their customers’ expectation was for their orders to be right. The selection criteria for their fulfillment partner was high—the site needed to go live in one month from the project award, they needed a warehouse within one day delivery of their corporate headquarters and needed to reach the majority of their customers in 2 day ground delivery.