5 Answers to Your Color Management Questions

Last week Mossberg & Company was able to participate in an informative luncheon put on by the American Advertising Federation of Fort Wayne. Did you miss it? That’s okay… we took some good notes for you! The guest speakers included our very own Prepress and Color Manager, Manny Patelidas, and Michele Pistone from Neenah Paper. Check out how our experts answer these 5 questions:

Why is color management important?

With all the variations of paper, electronic devices, and new technology one can imagine that getting the correct color every time for your brand can be daunting! Properly maintained color management allows for the closest match in color no matter the paper of electronic device.

Where does the truth lie?

We can capture a wider range of the color spectrum than we can see and we reproduce even less than that! Color management is the proper conversion of the device input to the output of color that you want to produce.

What is the best file format for printing a photo?

There are millions of file formats. Most people think JPEG when they hear of a file format for photography. Many printers would prefer a high quality TIF file due to the amount of color information in the file.

What does your brand’s color mean?

Looking for more color meanings?

Orange is the color of social communication and optimism. From a negative color meaning it is also a sign of pessimism and superficiality.

Yellow is the color of the mind and the intellect. It is optimistic and cheerful. However it can also suggest impatience, criticism and cowardice.

White is color at its most complete and pure, the color of perfection. The color meaning of white is purity, innocence, wholeness and completion.

Magenta is a color of universal harmony and emotional balance. It is spiritual yet practical, encouraging common sense and a balanced outlook on life.

So.. why does color matter? Check out these statistics:

If you are interested in learning more about color management check out the full presentation on our YouTube Channel!