Our high-end materials will help you search for and yield the best students and develop relationships with potential benefactors.
Mossberg can help your college or university create and implement proven multi-platform campaigns aimed at the best and brightest students while shining a light on what sets you apart. We produce and distribute materials – printed and electronic – that take your message directly to potential students, supporters, and alumni world-wide.
CASE STUDY
A Personalized Campaign Reaches Elite Students
Historically, this renowned university used a company that specialized exclusively in college recruitment marketing. However, the response rates were not stellar and the messaging utilized was just like the messaging of every other school. The university desired an alternative to this templated approach, and they had tight deadlines.
The Solution
Mossberg & Company in collaboration with Richard Harrison Bailey/The Agency developed an entirely new look and feel for the recruitment program.
We created a campaign through which students received emails directing them to a personal website.
Coinciding with the delivery of the first email, we reinforced the message by mailing personalized postcards to each student. Once they submitted information through their website, they were removed from the email chain and received a personalized letter and informational brochure.
The Result
About 111,660 high school students were contacted in this ongoing program.
The unsubscribe or opt-out rate was extremely low at .009%; 37.3% opened the email.
Out of the 41,967 students that opened the email 36% responded by setting up their personal site.
Fifty-eight percent confirmed email receipts and stated an interest in learning more about the university.